With blood centers around the world preparing to celebrate World Blood Donor Day 2010, I am incredibly proud to work for an organization who does everything in their power to assist their blood center clients. My colleagues and I are looking forward to this day, as a tribute to why we do what we do.
With guest speakers scheduled, games, blood donor pledge forms, and heartfelt stories all lined up, I find myself wondering what the difference is between Incept and a blood center. I concluded that blood centers focus on collecting and testing blood, whereas Incept is responsible for cultivating the donor relationships and ensuring that donors give the gift of life. But with both of us working together, we can make a sizable difference.
Does that sound a bit dramatic? I admit, it may. However, when I take a step back and truly think about things, there is simply no substitute for human blood. None. At this time, if you or someone you love needs blood, the only way to get it is from a volunteer blood donor. That moves me in a way that is truly indescribable.
We help to save lives. Hundreds and thousands each and every day. We are responsible for educating and recruiting the donors that walk through the doors of blood centers across the nation while ultimately ensuring that units of blood and blood components are available for those in need.
I am anxious to celebrate this day and this event, but, most importantly, I am looking forward to the ongoing and annual commitment. Saving lives needs to happen every day, not just on June 14th. Let’s use this day for awareness and pledge for a lifetime of giving.
So what will you do on June 14th? Will you make your first donation? Will you pledge to be a blood donor? Will you pledge to save lives?
I love when people ask me what we do at Incept. As soon as I begin to tell them that we make phone calls, even before I can finish, they say, “Oh, it’s a telemarketing job? I hate those.” It’s at that point that I smile – preparing to have the last laugh – and inform them that, it’s not telemarketing. We schedule blood donations. We get people to donate blood and save lives. It’s amazing how 90% of the time their next response is, “Really? What’s that place called again?”
We don’t sell you anything. I’m not working on commission. There is no fine print to what I’m explaining. We save lives.
Some of us here have saved tens of thousands of lives, one conversation at a time. To say our jobs are rewarding would be an understatement. The first time it really hit me just how much the work we do really reaches the entire country, was when the great people at Gulf Coast Regional Blood Center actually sent over a video showing to all of our conversational marketing experts (CMEs).
http://www.vimeo.com/12145037
I apologize if my tone came across as bold at first, I just love speaking with confidence to the public. There is really something special going on at Incept. Along with continuous progression that is expanding our efforts worldwide, Incept has provided us with the opportunity to improve our own lives by improving the lives of others. The best part about working within this organization, besides the continuous appreciation they show to all of us, is that we are always looking to extend our family to include anyone who has been impacted or would like to make an impact on those in desperate need of help.
So, please, don’t call us telemarketers.
Here is the Vice President of Contact Center Results, Dave Walter, again talking to the conversational marketing experts (CMEs) about best practices – from knowledge to which we’re adapting in our industry to developing strategies, teamwork and techniques.
In this edition of Dave’s Vlog, he will be speaking directly to the Incept Saves team about some of the tips that can help create more effective work environments, management and blood donor recruitment. (Connect with Dave on Facebook and Twitter.)
http://www.vimeo.com/11892192
If you have any questions after watching how Dave feels that Incept Saves and Incept Results can improve, please leave a comment on Dave’s Vlog, on our company page, or let Dave know the next time you see him around the Contact Center. This is the beginning of several in-depth looks into ways we can improve not only our productivity, but also our efficiency, integrity, and knowledge of what helps create the best results. Stay tuned for the next installment!
