RT @timothy_Incept: These are my work stations at @InceptResults
I knew I was on to something when I found Facebook’s blog while doing research for my next blog at Incept. I was trying to determine the number of users currently on Facebook – the 2009 estimated projection was over 332 million. This ultimately means that you have the ability to take any idea, concept, or organization you wish to promote and pump out free advertising to over hundreds of millions of potential customers, clients, and other organizations.
The means by which to communicate to such a massive audience has reached unprecedented levels. Because of such a continued increase, it is to be expected that the need to transfer business operations online would be pressing.
So what’s the missing ingredient that turns a bio page into a thriving, growing, business? The interactions. The conversations. The engagement. Conversational marketing, much like inbound and outbound marketing, allows for person-to-person interaction but on a fully customized scale for each specific need through a process of listening and leading.
The key is transferring the goals of our business in such a way that they can still be attained despite the change in platform.
Say, Blood Bank X needs Y units of blood each month and Call Center Z comes only 3% short of reaching the goal of Y units through outbound marketing and recruiting. Conversely, over the same period of time, Incept surpasses the goal of Y units a month by 15% thanks to inbound, outbound, and online conversational marketing. Would Blood Bank X care that, through online conversational marketing, we used Facebook as an additional platform to exceed their goal by 15%?
Times change. Technology changes. Techniques, business relationships, and management teams change. The demand for blood is never the same, with blood donor recruiters adapting to the changes in our world and economy to help shape their ability to produce results. Adopting another platform to meet and exceed these results is how Incept uses innovative methods of blood donor recruitment through personalized intelligence.
How are you using Facebook?
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