This time around, Steve and Tim talk about their personal strengths and areas of excitement within the social media department, as well as where they see the department heading in the future. Remember the i-Factor represents the teamwork done by Incept’s social media content engineers. Here they give a little more detail about what the i-Factor is like from their perspective:
http://www.vimeo.com/12703061
Now that the policies are being developed for the social media department and the training initiative, the i-Factor will see its first employee increase in the department since its inception. There is still much to be done regarding the specific qualifications, exemptions and duties for the newest members of the team, but I’m certain that, upon implementation, any new members will become immediately possitive and productive additions to the i-Factor.
With all the different social network platforms to which Nate Riggs introduced (and trained) us - HootSuite, LinkedIn, advanced Facebook training, SlideShare, Skitch, and Skype – it was amazing to see that the one platform I was the most unfamiliar with was also the most popular: Twitter.
Now I can say with confidence, “#shoutout to @nateriggs and all my tweeple for their continous support!#LetsGo! @InceptResults has changed everything for me!”
Not only am I able to directly reach out to everyone following me, as well as specific people or organizations directly, but the #, or hashtag, allows me to trend certain keywords that often lead to a following - large companies such as Mashable often tend to be top-ten trends.
Personally, the way it breaks down is like this: Facebook is more personal and more visually captivating with different tabs, pictured article posts, links and videos integrated directly onto your homepage; Twitter has a reach far beyond anything else. Its ability to spread a message puts it so far above any competition that saying it’s in a league of its own would be an understatement.
Before I knew it, I was assigned with the task of finding a blood recipient, via Twitter, to share their story with us at our Employee of the Month ceremony on World Blood Donor Day - a seemingly difficult challenge. I think it took a total of 36 hours (give or take a lunch break) before I contacted Adrienne Jones (aka @NoStylePoints) who was more than happy to share her story of receiving 2 units of blood in 2007, via Twitter. A Skype call was scheduled and Skype recorder was purchased (for $19.99). Mission accomplished – even while battling a cold.
Thanks to HootSuite (and its column utilities), you can truly appreciate how Twitter captivates and dominates everything as far as world wide information control and search engine optimization (SEO). This would be like having Google inserted into a microchip in your brain. The tool is so groundbreaking and so easy to explain that I have shown almost all of my close friends and colleagues. Thats why I’m so excited to get the training policy established for our conversational marketing experts (CMEs).
