So… What is the Power of a Thank You?

So… what is the power of a thank you?

I want to take a minute to walk through the idea behind our appreciation segment and specifically discuss thank-you calls. After all, Thanksgiving is just around the corner. What better time than now to think about giving thanks to the donors that ensure you, as a blood center, can supply hospitals and, ultimately, patients with the blood and blood products they need?

Instinctively, we at Incept always knew that placing a next-day, follow-up thank-you call was “good business.” How good, you ask? Well, we sought results from several blood centers across the country to find out just what kind of impact these calls were making.

The results are pretty powerful. Blood centers making next-day thank-you calls to every single donor (including on-site deferrals and QNSs) have an average conversion rate that is 8% higher than those who do not make the same calls. Similarly, those blood centers making next-day, follow-up thank-you calls average a 10% higher show rate!

As a test, increase your current conversion rate by 8% and your show rate by 10%. How many more units per month does that mean for your blood center? I think you’ll find that when compared to incentives and promotions, a next-day thank-you call will statistically beat anything you’ve tried previously and strengthen your relationship with your donors, ensuring a long-term partnership.

Give thanks in a special way this Thanksgiving!