The Growth of a CME

Ain't nothing like a Fall ride.

It was a beautiful fall day. I couldn’t have asked for more.

My motorcycle was fresh out of the shop and the sun’s rays melted upon the Earth. Even the faint scent of freshly applied road tar beckoned for me to do nothing but ride. Indulging in this moment of bonding between a man and his machine, I threw on my helmet and navigated towards my favorite rustic, rural county driving roads.

A mid-October temperature of about seventy degrees, combined with the picturesque reds, yellows and oranges of leaves abandoning their trees can make for a beautiful, mind-clearing motorcycle ride. Like a noble, steel steed, my old 1981 Suzuki café racer roared down the twisting back roads and howled down country straightaways. Gliding swiftly over the pavement below, I found myself in a place of zen and retreated into the recesses of my thoughts, contemplating my journey thus far as a Conversational Marketing Expert (CME) with Incept.

Being a CME doesn’t just mean recruiting blood donors or helping clients find solutions. It’s literally a title reserved for those who just “get” people and embrace all sides of being conversational.

As I continued to thunder along on my day trip, three things about my job at Incept stuck out in my mind:

  1. My conversation skills have increased. Naturally, talking to hundreds of people a week can have that effect, but conversation goes way beyond talking. My listening skills have improved tenfold, something for which I am deeply grateful. For me, it is easy to talk about myself, but it has always been a struggle listening to others. That is something I am challenged to work on each day, putting my own advice into practice when listening to the needs of a blood donor. This is also something I’ve learned to embrace in my personal life among my family and friends. Sharpening my conversation skills is an indefinite, ongoing process.
  2. I am proud of the results of my work. When it is time to leave Incept for the day, I am generally proud of what I have accomplished. I feel my superiors strive to give me the tools to succeed, and I feel like there is a purpose in what I do. Finding real purpose in an occupation is something that many people have a hard time doing. I am lucky because at Incept I feel my purpose fulfilled every day after I schedule a blood donor to donate. It is not a feeling of exasperation or relief when the day is over, but rather a sense of pride in that I actually affect the world positively.
  3. Incept is a Family. Growing as a human being is a lifelong process. Of course, when a caterpillar becomes a butterfly it does not happen in a day. The same can be said about growing as a CME. I can’t help that I am infatuated with people and glad to have found an company that supports that aspect of my personality. I no longer see myself as just another pawn of a corporation, but legitimately bettering who I am as a human with responsibility, camaraderie and purpose. I have grown very close with many of my coworkers and can honestly say I have legitimate respect for my bosses on both a professional and personal level. Coming to work is definitely awesome when I have a room full of friends greeting me at the start of every shift.


As my motorcycle proceeded to let me know it needed gas, I pulled into the near by service station. As I took off my helmet, I couldn’t help but smile. I felt inside that I finally had found a place where I can picture myself sticking around for a long time. It goes along with the old saying, “Find a job you love, and you’ll never work a day in your life.” What can I say? It’s growing on me!

Do you have an employer you’re proud to work for? Looking for employment opportunities in the area of Canton, Ohio? Drop us a line in the comments!

Let's talk... results

{ 2 trackbacks }

Tweets that mention The Growth of a CME. | Incept Blog --
November 1, 2010 at 1:57 pm
The Social Media Department: Growth of an iCME | Incept Blog
November 22, 2010 at 8:08 pm

{ 1 comment… read it below or add one }

Meredith Morckel October 31, 2010 at 12:34 am

You should be proud!


Leave a Comment