From the Bottom of My Heart

Sometimes you really have to look at what matters.

We hire Conversational Marketing Experts (CMEs) because we know just how valuable a conversation with our customers can be, as far as strengthening the relationship. Sometimes our customers are blood donors, so the need to communicate appreciation through the phone is as personalized as it is customizable. Sometimes our CMEs will let the donor know how grateful we are for their continuous donations. Sometimes they will let them know how donating blood not only saves up to three lives but three lives in their local hospitals. Whether it’s before a holiday or simply during a time when a blood type is low, our CMEs constantly improve various methods of recognition and appreciation for those who understand the importance of donating.

Dave Walter is no different, when it comes to our Conversational Marketing Expert/Blood Donor Recruiters. There are two very important parts to being a blood donor recruiter. Firstly, are you able to schedule a solid appointment? And secondly, does your appointment walk through the door?

Scheduling 50 appointments suddenly loses significance if only two donors actually come in to donate. Compare that to the CME next to them who only scheduled 22 appointments, but saw all 22 donors come in, successfully donate and leave with a great feeling from phone to phlebotomist.

Dave knows this. So much so, that he has generated our Lifesaver Program, rewarding the individuals who have the most donors coming in to donate. When I asked Dave if he had anyone or anything in mind that he wanted to give recognition to, he immediately knew where to shine the spotlight.