Incept Live: Who’s Your Conversational Marketing Expert?

The ability to speak directly to your customers has its advantages and disadvantages, as I’ve discovered throughout years in marketing, retail and the restaurant/fast food industry.

A pleasant experience at the grocery store with your family can change when the cashier is rude or ill-tempered. A chef who overcooks your $17 steak (that you’ve been waiting all day to eat) can ruin a dinner experience; however, things may ultimately end positively with the right server to address your needs, working tirelessly to improve the situation. So when it comes to marketing – be it inbound, outbound or, in Incept’s case, Conversational Marketing – a lot rides on the individuals that speak on your behalf.

Words have always been powerful, but when you’re speaking on the telephone words are often all we have to represent an entire organization. Your tone, pitch, tempo, attentiveness and conversational skills can make or break a donor or customer within every experience. So what do Incept’s Conversational Marketing Experts look like? I ran a mock outbound call between a Conversational Marketing Expert and a telephone recruiter to show you the difference and importance of being conversational with each of our donors.