The Makings of a Conversational Marketing Expert

I hold a firm belief that in life there is something that makes us each unique. We all have some type of forte or personal strength that we can harness and ride the lightning with. Be it an amazing athletic ability, an incredible streak of brilliance, or simply the way we find overselves in social settings with other people, we all have a talent.

In the realm of conversational marketing, working the front lines are Incept’s CMEs. Conversational Marketing Experts are just that, an individual trained in the art of conversation who utilizes listening skills while personalizing a conversation to the needs of our valued clientele.

There are many specifics and small details, but here are the three most significant traits that make up a successful Conversational Marketing Expert:

1. The Ability to Listen. Not too long ago I had the pleasure of interviewing Joshua Weatherspoon, who recently had one of the highest performance percentages in his department. “Most of the time the client is telling you what they need in order for you to provide them good customer service,” he said. When you are a CME you naturally have the ability to hold a conversation with someone. However, having a conversation is a two-way street. We cannot begin to have a worthwhile conversation with someone if we cannot listen to – and, better yet, take into account – what they have to say.
2. A Positive Attitude. Having a positive attitude is one of the most useful tools one can have. The ability to let negative things slide, to look at life in a half-full sort of manner, and the to view each call as a new opportunity is something that makes being a CME enjoyable.
3. The Ability to Have a Conversation. The gift of gab has undoubtedly been bestowed upon some of my fellow coworkers. I kid you not, I hear some of the best sounding voices at work every day. Obviously, a Conversational Marketing Expert can speak. I myself came to Incept because the job involved working with people. What can I say? I’m a people person. I’ve been that way my whole life. I enjoy getting to know just about anyone who has the time to talk. More often than not, while scheduling a blood donor, I find myself having an enjoyable conversation. That is the whole idea behind being a good CME. We want to strengthen the relationship with our customers and clientele every time we have the chance to talk to them.
4. Mastering other forms of Communication. I’ve touched on this in the past, with one of my first blog posts on the topic of social media. We live in an age of ever-growing technology, where it would seem the sky is the limit. At Incept, right now before your very eyes (using blogging as a testament), we are exploring new ways of communication. The more methods we are aware of, regarding how to communicate with people in general, the better. Social media sites on which Incept is active include: Facebook, Vimeo, Twitter, LinkedIn, and more.

If you have some of these traits and think you’d like to be a part of the always expanding Incept family, feel free to submit an application!

What are some other traits a CME should have? As always, we are listening to what you have to say so please comment away!