Internet Conversational Marketing Experts

Sure, it could be because I have had a passion for filming since my best friend (of going on 20 years now) and I were filming stop animation with action figures. Then again, it could be the year at the Ohio Center for Broadcasting, during the 6/17 day class in 2008 that gave me a better understanding of the mechanics and prep work for proper film production. Regardless, both the world and I dig social media.

I entered as a lone Social Media Content Engineer, but now I work alongside 5 additional content engineers. These folks, Incept’s Internet Conversational Marketing Experts (iCMEs), focus on producing content while I transition into an Online Conversational Marketing Management position.

The last thing you want to do is assume that everyone has the same background and experience which has led to our mutual understanding of, appreciation for and engagement within our freshman department. Accordingly, we held a Blog Contest to see who was already interested and engaged enough (to do what Nate Riggs strongly suggested for time management) and parceled the entries into “Ready” and “Still Cooking” groups. This was the first indicator of who had potential they were willing to display. Since then, our iCME’s - Brian, Darrin, Meredith, Melissa and Stephanie - have grown to become their own immediate family within Incept’s growing family. As they continue to work and develop content in this department, it makes sense that content be engineered to outline their progression.

Every one of Incept’s iCMEs carries a very optimistic vision for the future of our social media department, while continuing to produce amazing content for our ongoing blog post series. Each week Brian, Melissa, Meredith, Darrin and Stephanie are given the opportunity to choose from the list of blog ideas they help create, as well as engage in conversations using any social network at their disposal, to help extend the reach of our blood donor recruiters and conversational marketing experts. I am as excited as I am dedicated to helping them learn, grow and engage  in their new roles. As Conversational Marketing is a term that is still widely evading definition within businesses, we’ve already moved along with our definition enough to specify the areas in which we best utilize our conversations.

What would you be able to do with your own Internet Conversational Marketing Experts?

Let's talk... results

{ 7 trackbacks }

August 26, 2010 at 5:09 pm
The Steady Transition | A Documented Progression
September 2, 2010 at 2:36 am
Conversational Marketing: I Know What You Said But HOW Did You Say It? | Incept Blog
September 14, 2010 at 6:39 pm
Internet Conversation Cycle for Brands - A Model | Incept Blog
September 24, 2010 at 2:47 pm
Building Human Business Teams - Episode 1 | | Columbus Social Media + Social Media Strategist | Nate Riggs & Social Business Strategies
November 16, 2010 at 11:10 pm
Team Dynamics: The Importance of Specialists | Conversational Marketing Blog | Social Media Community Managers | Call Center Management | Incept Results
June 23, 2011 at 3:01 pm
Conversational Marketing: I Know What You Said, But Do You Know How it Sounded? | Conversational Marketing Blog | Social Media Community Managers | Call Center Management | Incept Results
June 28, 2011 at 9:06 am

{ 3 comments… read them below or add one }

Meredith August 30, 2010 at 11:54 pm

Good idea to tag our Facebook profiles to our names!


brian August 31, 2010 at 1:19 pm

It’s happening. Slowly our ideas are now taking on shape. You bet you can see all the details along the way and watch our growth being documented right here on our blog!


Timothy Johnson September 1, 2010 at 9:10 am

One of the best things about this video is how we can both focus individually on each intricate part of the group that makes up a large portion of our growing department. I am excited to get a narrative Vlog from each of you soon to display that continuous growth I see within everyone.


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