Getting your message in front of potential blood donors has become increasingly difficult.  Getting them to consume your content and engage with your blood center is even tougher. Because of that, we’ve put together a list of 15 new and innovative ways you can recruit blood donors online.

1.) Mobile apps

I’m not talking about creating your own; I am talking about serving up content on the apps your donors are using. Some of the hottest trends in apps right now are Snapchat, Blab, Tumblr, and Periscope. Each of these have great applications in our industry. To make sure you go where your donors are going, follow Mashable and Social Media Today, and allocate marketing dollars to have a presence where your donors are going every day!

2.) Streaming Media

According to the Huffington Post, 40% of all households with a TV and internet have a streaming media source like Netflix, Hulu, and Amazon Prime. I hear ads on Pandora for local doctor’s offices and spas regularly but never my local blood center. And even more astounding, Forrester predicts only 50% of all TV viewers by 2025 will consume content via traditional cable TV (more information can be found here). While that sounds far away, that’s only 9 years from now.  We need to figure out how to be in front of our donors now.

3.) Press Releases

We are all doing them, but we need to shift the way that we use them. Engagement increases by 18% when you add photos and 55% when you embed video (via Hubspot). Get outside of your comfort zone and use your press releases to create your own buzz! Push your releases out on social media and go for viral impact! Press releases shouldn’t be for damage control or announcements – be creative and make some noise!

4.) Video

As I mentioned, videos will increase engagement by 55%. Additionally, video accounts for 50% of all mobile traffic. Within the next 2 years alone, it is estimated that 79% of ALL consumer traffic will be taken up by video (via Hubspot). Now is a good time to get good at it! You should be adding video to your Facebook and Twitter accounts starting today! The good news is that we are talking casual video, not professional video. For Gen X-ers and Millennials, we need to get away from stuffy professional photos and professionally edited and scripted videos. Our audience wants us to be real, be candid, and be like them.

5.) Retargeting

Retargeting is the process of cookie-ing a donor’s web browser and then following them around the web serving up ads that keep your message in front of them and continuously inviting them back to your website to schedule their next appointment. For example, say a donor visits your site but doesn’t schedule. Later that day, they hop online to do some shopping, and there’s your ad asking them to come back and schedule an appointment. It is a wonderful way to stay in front of donors that are kicking the tires (so to speak).

6.) Live Chat

By now, most everyone has probably used chat. Generationally speaking, Millennials aren’t big on talking, so we need outlets to communicate with them that don’t include speaking. Having live chat options on your website for your donors provides a great option to help them with login issues and also allows a trained representative to urge them to schedule an appointment before leaving the site.

7.) Blogging

Blogging is a great way to disseminate your message in a casual manner. Businesses that blog receive 97% more links to their websites. If you want to see a fellow blood center that is knocking it out of the park with a wonderful blog, take a look at Stanford Blood Center. I have read that by 2020, customers will manage 85% of their relationships without talking to a human. That is a scary stat for a call center executive, but it is also why I am focused on so many of these other recruitment ideas and I am literally begging blood centers to diversify their marketing efforts.

8.) Email

Most of you are already doing email, so I won’t spend much time on this, but consider a couple of tips. First, make sure you are including social sharing buttons on every email and build your content to be shared. You’ll see higher clickthrough rates – sometimes up to 150% higher! Also, if you aren’t already doing so, look at incorporating triggered emails. Millennials particularly want personalization. Define milestones and trigger messages to celebrate them.

9.) Google AdWords

Most of you have tried them and likely didn’t have a ton of traffic from them, which brings me to some good news and bad news. The bad news is, you spent money on something that didn’t work. The good news is Google has changed the game completely – literally last month. Most terms for blood banking are very reasonable, and you can get in the game for a very low investment.

10.) Display Ads

Google Ad Grants work just like Google AdWords online, but if you qualify, you can get up to $10,000 of in-kind AdWords every month! You need to apply and qualify, so it’s not for everyone, but there’s a tremendous opportunity for both awareness and savings if you do qualify. Make sure you write this one down on your list to research!

11.) Podcasts

Podcasts are interesting, because I struggle to come up with any riveting content that we could produce regularly for a podcast. But what I do think is a great application is advertising on a podcast. 67% of podcast listeners don’t mind receiving sponsorship messages, compared to 6% of TV viewers. Find local podcasters with strong followings and craft a message to their listeners!

12.) Social Media

Just about everyone is on social media, so please don’t tune me out here. I’m not talking about having a Facebook page and Twitter account. As an industry, we are there, but it is not enough – not even close. Every second there are 20,000 people on Facebook. I only give that stat because I love it, and I think it’s important that everyone knows that Facebook isn’t just a place to throw up a message or a picture every now and then. The average person spends 9 hours digitally connected. 40 minutes each day are spent on Facebook. With 1.3 million pieces of content being pushed out each minute, you need to make yours stand out! Ad prices have risen considerably, but you truly can’t afford not to advertise on Facebook. That said, it has to be done with precision. You have to know your segments and tailor your ads to meet their interests otherwise your content won’t be seen.

13.) App Creation

This one is referring to creating our own app. The key to a successful app is getting adoption and making your app a part of the donor’s everyday life. This is particularly difficult when our call to action is every 56 days. Incorporate games, music, downloads, and anything you can to keep your donors opening your app. Canadian Blood Services has a wonderful app if you are looking for an example of a great app structure.

14.) User-generated Content

“Instead of creating content, we should be creating opportunities for content creation: Instagrammable moments, inspiring experiences.” ~ Sophie Turton

Ask donors to provide reviews. Post to their pages. Give them photo props to use taking selfies in the chair. Have a costume for selfies. Be silly, embrace the fun side of social media, and give your donors something to talk about. 68% of consumers say positive reviews make them trust a local business more. User-generated content can help you get the community connection back to your donor centers. Leverage relationships to get great content!

15.) Texting

If you aren’t using texting yet, my only advice is to begin right away! Texting your appointments will increase your show rates. It’s perfect for cancelled drives, drive reminders, and urgent needs. The response is still small (as a percentage), so be very careful not to use texting for blasts. This is an example of watering down your content. Use it very specifically and targeted.

I certainly don’t suggest taking all 15 of these and implementing them tomorrow. Instead, choose one or two of interest and start testing them out. If you have any questions, don’t hesitate to send me a message or comment below!

In what other ways do you recruit blood donors online?  What tactics would you like to know more about?

Make sure you check back for 15 new twists on offline marketing ideas for blood donor recruitment.

Let's talk... results


There is no magic birthday date that makes a member of a specific generation. One’s experience and sharing of history helps shape a “generational personality” during their formative years, but when generational collisions occur, the results create a lot of confusion – and we are dealing with a lot of this in blood banking.

Constance Patterson, a PhD at Tulane University said, “A lack of understanding across generations can have detrimental effects on communication and working relationships and undermine effective services.”

This quote makes me think of how many of us use a watered down marketing plan in the hopes that it is broad enough to speak to all 4 generations? Let’s talk about these different generations, what is important to each of them, and what that means to us for blood donations.

The Silent Generation – 1925-1924

The silent generation grew up with an unwavering sense of duty before pleasure, honor, and commitment.  Donating blood was their civic duty!  We still have some of these donors, they are between 75 and 90 and if they are still able to donate blood, are so dedicated.

These donors were rule followers, they were patient, and they were okay with delayed rewards.  This generation saved up booklets of stamps they earned at the grocery store until they had enough booklets filled to get a new set of dishes. If you’ve not heard of this, ask the next Silent you run into – they are great stories.

Instant gratification means very little to them.  These donors were great, and 20 years ago when they were much younger and healthier, we could target them with promotions like, “make 3 donations and earn a gift.” Unfortunately now, they are making up a very small portion of our donor base.

The Baby Boomers – 1943-1960

The baby boomers – those between 55 – 72 right now. This is one of my favorite segments because of the diversity.

This generation questions and challenges everything. They are very self aware and focus on health, wellness, careers, and personal gratification.  Donating blood was no longer a duty like the Silents saw it, but rather a way to get personal satisfaction.  There were wellness benefits associated with blood donation and it made them feel good.

Where Silents did without, boomers loved being consumers.  They are not big fans of “the man” and like to challenge authority.  Many set out to start their own business so they didn’t have to deal with a boss.

Boomers love the gratification that comes from a t-shirt or mug because 1) they love things and stuff, 2) it made them feel good about what they’d done, and 3) it let everyone know that they were special.  They truly drove the blood centers to a world where we couldn’t live without thank you gifts!

Generation X – 1961-1981

Gen X – our donors that are between 35 and 54.

The similarities between the Silent generation and the Gen Xers is startling.  They are both very hard working, patient, love delayed rewards, subscribe to duty before pleasure, and are rule followers.  I mean on the surface, they look nearly identical!  But there are some differences.

Gen Xers view the world as unsafe.  During their formative years the divorce rate is out of control and single parent families were the norm. The number of children dropped from 3-5 with the silents to 1.7 with Gen Xers.

What startled me when doing my research on these generations is the tragedy that this generation has witnessed.  Silents and Boomers had war, yes, but to most war was honorable and necessary to defend our great country. Gen Xers have witnessed Watergate, the energy crisis, the Iran hostage crisis, mass suicide in Jonestown, John Lennon’s assassination, the Challenger disaster – these are events that shaped the generation causing fear and skepticism.

So when we put that through the lens of donating blood and the changes we’ve faced, we deal with people afraid it’s not safe. As our technology evolves we wrestle with trying to convince Gen Xers to move to automation, but they are skeptical of the equipment.  The good news is, Gen Xers embraced loyalty programs and love getting points to redeem for chotchkeys!

Millenials – 1982-2000

Millennials.  I love the millennials because they care a great deal about our world.  They want to save it, and they believe it can be done with technology. They are incredibly focused on being ‘green’ and time is the single most important thing to them.

Millennials do care, but it is a different type of caring than previous generations.  Just telling patient stories doesn’t get to the core of it for them.  They think on a global level, and aren’t as community or locally focused.

An interesting thing I’ve learned is that the number one recruiting tool for employment right now is not pay, it is time off!  I have a friend whose daughter just got a job with unlimited PTO.  There are guidelines around it, and she has to see to it that her work is completed, but she can come and go as she pleases.  When you are competing with busy schedules, think about how to give back time, not take time away.

This generation knows about scandals, high school shootings, sheep cloning, and phones that  are more powerful than the servers used to launch the space shuttle.  They are multi-taskers with high expectations and really short attention spans.  If you are going to market to them, you have to be diverse, because they don’t sit still and they don’t necessarily seek out information.  Information comes to them if it is relevant to them.  They subscribe to things that interest them, so if it they need to know it, it will appear in a news feed, a blog, and email etc.

This is where we want to market, and it is the generation that is going to take the most work, require the most open mindedness, and yes…the most money.


So we see our generations are remarkably different.  Yet we continue to lump them together in our marketing efforts.  We have to have different mediums, personalized approaches, and someone that can stay ahead of it all or we run the risk of getting left behind.

Our next blog installment will describe 15 innovative ways for you to recruit blood donors online. Stay tuned!

Let's talk... results


The world is changing. Our donor mix is changing and the same old marketing methods aren’t working any more. While baby boomers might still be picking up the phone or refrain from fast forwarding through television commercials, millennials are moving at the speed of light, continuously involved in the next big mobile app, social network, or viral cause.

So how can we reach our evolving base of donors?

  • We need to change our behaviors.
  • We need to disrupt our organizations.
  • And we need to innovate our practices.

Join Billie Johnson, VP of Client Results, on February 26th at 2pm EST if you are struggling to find the most effective way to recruit blood donors.

What will you take away?

  • An in-depth look into generational differences and how it impacts blood donor recruitment.
  • 30 innovative and actionable ways blood centers and other nonprofits are transforming their marketing communication to reach multiple generations of donors.
  • A guide for organizing all of your new marketing projects.
  • Q&A session with leading blood donor recruitment expert, Billie Johnson.

For more information and to register, please click here.

Let's talk... results


Determining if co-sourcing your blood center’s donor recruitment is right for you can be a very difficult choice.  Will it really reduce your overall cost? Can it really improve your overall strategy? Will it ultimately help your blood center operate more efficiently and effectively?  All valid and important questions.

Based on 16 years of experience with more than 40 blood center clients, Incept has determined that 11 biggest differences between internal blood donor recruitment and external blood donor recruitment.  Read on to see how those differences can drastically effect your bottom line.

Let's talk... results


Let’s Talk About Change

I’ve been a blood banker for about 17 years. For the first 10-12 of those years, I thought this industry just didn’t change. I felt like blood centers were using the same basic practices they had used in the ‘80s and technology wasn’t changing that fast – we still had a bag and a needle. Platelet procedures were kind of archaic, and the name of the game was to collect as much as you could with no real restrictions. Then, kind of like an avalanche, everything started changing.

From a blood donor recruitment standpoint, we started with about 18 months where we had too much inventory. Everyone remember the period of glut? Then we all pulled back on recruitment and what happened? Demand picked up, and we were all short. So we scrambled. Now it seems as though surpluses and shortages vary week to week.

It’s extremely difficult to always have the right product at the right time when the need is constantly changing, but over the last several years, we’ve found six tools that make a significant impact on fulfilling tomorrow’s blood donor recruitment needs today:

  1. Cascading Metrics
  2. Goals By Blood Type
  3. Pipeline Reporting
  4. Channel Marketing
  5. Predictive Modeling
  6. Proactive Planning

Cascading Metrics

Cascading metrics refers to a process of aligning the key performance indicators (KPIs) for your entire organization and making sure everyone is working towards the same goal. It’s a way of organizing goals to give executives a line-of-sight view of performance at all levels, and to enable managers and executives to monitor progress and pull the right levers needed to get things back on track.

As blood bankers, we all measure a lot, but we are in a complex business. It is not uncommon to have 16 KPIs at the executive level, 22 KPIs at the business unit level, and as many as 24 at the departmental or workgroup level.

It’s essential to measure the right things. It takes time, meetings, and collaboration because determining your key business drivers isn’t easy, but is critical for organizational change.

Goals By Blood Type

Goals by blood type is a bit of a subset, but knowing what is needed by blood type and holding the team accountable for hitting those goals is critical. On any given day, we can expire ABs and be on appeal for O negative. We need to get scientific about recruitment by type.

Pipeline Reporting

Pipeline reporting is widely used in sales, but we also use it in blood banks – just not quite the way a sales team might use it. By definition, a pipeline report is a means of forecasting that shows us the units we are reasonably sure we will get. You have somewhere you could go right now to find out what your January will look like, right?

One of the most useful (and frightening) parts about pipeline reporting being used actionably is there are no more excuses. You know the levers you must pull far enough in advance that you should never have to use hope as your business strategy.

My goal is that blood bankers  won’t have to work 1, 2, or even 3 days in advance, because that is stressful and options are limited, but for now it happens. Until you have an entire forecasting process up and running, it will continue to happen.

Channel Marketing

Channel marketing is as simple as using as many mediums as possible while remaining cost effective.

Tele-recruitment isn’t the only place you can make a difference. This is where leveraging other channels becomes so important. Send a broadcast voicemail blast, launch an SMS emergency campaign, send out a custom-written email. Again, you need to evaluate your ROI and use the tools in your toolbox for which you can justify the cost, but we have short-term things that can be done if we have the visibility to know the shortage is coming.

Your efforts have to be diverse, proactive, and changed up all of the time in order to be effective! Remember the saying, “the definition of insanity is doing the same thing over and over again and expecting different results”? There are times when I think Albert Einstein was a blood banker. We rely so heavily on call, email, call, email, call… You get my point. Your options are virtually unlimited, so test new ideas constantly.

Predictive Modeling

Predictive modeling is a process used in predictive analytics to create a statistical model of future behavior.

In blood banking, we have so much data that can save us hundreds of thousands of dollars in marketing. The problem is usually organizing and analyzing it.

If we are spending eighty percent of our time making calls that result in no one answering the phone, a donor telling us no, or a donor telling us they are ill, and only twenty percent of our time is spent on calls that are actually producing units, there’s a serious problem that can be alleviated with a statistical analysis.

At Incept, we created a predictive model based on donor behaviors to combat this precise situation, which ultimately saved us and our clients hundreds of thousands of dollars.

Proactive Planning

Proactive planning is another version of pipeline reporting but comes exclusively from the source that is scheduling the appointment. We know tele-recruitment is our short-term tool. If a donor schedules more than 10 days out during a tele-recruitment call, the likeliness they honor that appointment drops by 70%.

Bedside reschedules and donor-self-scheduling are our lowest cost, highest show rate, and most predictable areas. This is where our stability comes from when forecasting.

So let’s put together email campaigns, a promotion, and a text messaging plan. If at 10 days out we are still low, alert tele-recruitment. The key here is really getting in front of your pipeline and knowing what levers you have and when to pull them to ensure you never have an excuse for missing your goals or your organizational goals.


  • Use cascading metrics to align organizational goals
  • Get the entire organization involved in success
  • Hold staff accountable for hitting their goals
  • Use channels wisely and cost-effectively
  • Predictive modeling allows for precise inventory balance and significant cost reduction
  • Be SMART with rewards and incentives – make sure they are doing what you need them to
  • Be proactive! Be proactive! Be proactive!

Let's talk... results


Most of us know that the key to a successful strategy is to stick to it. But how do we stick to a strategy when the blood center industry is changing every day?  The changes facing our industry are significant and are making executive roles more difficult than ever. We are dealing with things like:

  • Decreasing demand
  • Increased competition
  • Price pressures on every department
  • Patient blood management programs
  • Acquisitions
  • Personnel challenges

Not to mention, inventory fluctuations.  For years we’ve battled with never having enough inventory. Then the industry had a surplus. Now we find ourselves attempting to react to both problems, often in the same month! How do we, as organizational leaders, create a strategy to recruit donors that is cost-effective, flexible to our changing needs, and stable enough to keep us moving forward in the future?

Over the last 16 years, Incept has helped over 40 blood centers reduce cost, increase collections, and improve donor relationships. Last year alone, we conducted over 6 million conversations with blood donors.

Incept’s VP of Client Results, Billie Johnson, will share this extensive experience in a webinar presentation with ADRP on December 10, 2015 at 1PM CST.  We encourage you to register for this important blood center strategy session.

Register for the webinar here.

Let's talk... results


Whenever you are being trained on a new program, it is important to remain calm and positive. The way you approach a new program will ultimately lead to the whether you have a good outcome or a bad outcome. There are many things that may keep a person from being positive about being trained in a new program, but it is important to always maintain a positive outlook.

New programs offer new opportunities

As a Conversational Marketing Expert (CME), you may have been in a position where you were sitting next to a fellow employee who was talking about how awful a program is. After you listen to their negativity, you may be upset to hear that you will be trained on the very same program that your fellow employee was talking horribly about last week.

Different people like different things. Just because someone else may not like a new blood donor recruitment program, doesn’t mean that you won’t like it. The program may suit your strengths, or you may react more positively to the people you speak to. Try to stay bias-free going into training, and you could be pleasantly surprised.

Confidence comes with training and experience

CMEs going into training also feel very nervous about the new information they learn. They don’t have the confidence knowing that they are equipped to handle different situations in their phone calls – in many cases, having confidence comes with gaining experience.

Think back to when you were a new employee and back to when you were first being trained. It was probably a fairly nerve-wracking time. Now think about where you are now and how comfortable you feel in your phone calls. Looking at things with this perspective can make you have faith in knowing that you will gain more confidence with every phone call you take.

Your knowledge and value are related

Successful people are often people who look at things optimistically. A program will only be as good as the effort you put into it. It is important that when you are going into training for a new program that you think positive thoughts, because the positivity will help you gain a better outcome. Think of learning the program as a way the company increases their value in you – the more you know the better of an asset you’ll be to the company.

How do you stay positive when learning new blood donor recruitment programs?

Let's talk... results


At Incept, a new Conversational Marketing Expert (CME) will typically learn how to effectively handle inbound phone calls from blood donors anywhere from a month to a few months after they’ve graduated from training. Inbound phone calls from blood donors are used to allow donors to call in and ask questions or bring up concerns. It is important to assist donors in any way possible, so that they know they are important to the blood center and the company.

Step #1 – Identify the reason for initial contact

The first way we can make sure we assist the donor is by checking to see why they were called in the first place. View the donor’s profile to look at important clues:

  • Did they recently donate?
  • Did they have an appointment that they missed?
  • When were they last eligible to give blood?
  • Do they already have an appointment?

These are all important questions you want to ask yourself when you’re searching for the reason why we called the donor. Once you determine the answer to any of the previous questions, you want to inform the donor as to why we called and proceed with the conversation from there.

Step #2 – Show them sincere appreciation

Remember, with inbound phone calls, it is still important to show the donor appreciation. If a donor recently donated, we typically call to thank them, ensuring that our appreciation comes through in the phone call. It is just as important to show that appreciation when a blood donor calls back.

For inbounds, it is also important to offer a second attempt. If we were calling to get the donor scheduled and the donor states they are busy, you need to make sure you make an appropriate rebuttal for a busy schedule. Make the best out of any opportunity to save lives when a donor calls you.

Step #3 – Be helpful in any way you can

Sometimes donors may call in simply because they need help. In this situation, it is important that you do everything possible to assist the donor.

There were times, as a CME, when I would get an inbound call and the donor needed directions. In situations like this, I would pull up Google Maps, ask the donor for their address, and then give them step-by-step directions on how to get to the donor center. Do whatever you can to make the donor feel that their needs are important, and go above and beyond to help.

Whatever situation you may encounter in an inbound call, try to handle it the way you would handle a normal blood bank call. If the donor needs to be reminded of their appointment, take your time to give them all the details. If a donor wants to cancel their appointment, try to reschedule. As long as you follow the guidelines that are used in a regular blood bank call, you will be able to make your inbound calls just as successful!

What other tips do you have for making the most of an inbound call from a blood donor?

Let's talk... results


Showing confidence in a blood donor recruitment phone call can be the difference between getting an appointment or getting hung up on. As a Conversational Marketing Expert (CME), it is essential to follow the Incept Conversational Quality (CQ) guidelines and display confidence throughout a phone call – people who do this tend to be more conversational and are able to build stronger relationships with the donors.

How to be confident on your calls

There are several ways a Conversational Marketing Expert (CME) can portray confidence in their phone calls:

  • To display confidence, someone has to show that they are equipped to handle any situation. CMEs are given tools that ensure they are able to handle situations and one of those tools is LAMA (Listen, Acknowledge, Make a statement, Ask a question). LAMA can be used as a conversational device to guide and direct a phone call; using this device makes it easier for a CME to make conversation with the donor because they are able to follow the formula every time. When CMEs learn how to use LAMA they build confidence knowing that they can assist any donor no matter how difficult the situation, thus making the CME sound assertive because they feel confident.
  • Another way a Conversational Marketing Expert can portray confidence is by having faith in their content knowledge. CMEs have a lot of blood facts to memorize, as well as information about the types of donations and the donation process itself – not to mention information about the blood centers they’re calling for. Getting familiar and comfortable with all of these things can be important so that CMEs don’t fumble around in their phone conversations. When a person knows a lot about a subject, they become comfortable talking about it. This allows the person to build more confidence in their conversations and thus portray that they can handle any situation.

There are other ways that CMEs can sound confident in their phone calls, but the tactics spoken of are less obvious ways for Conversational Marketing Experts (CMEs) to build their confidence. Showing confidence in a phone call is one of the most important things that the new CQ process focuses on, because when a CME shows confidence, the donor is confident that they are being assisted.

Showing confidence can be a great way for CMEs to build relationships with the donors, as well as assumptively ask donors for appointments. In the long run, this could lead to a better bonus for a CME because more donors will show up to their appointments.

How do you portray confidence in your blood donor recruitment calls?

For more information about LAMA, please visit McKee Consulting LLC

Let's talk... results


Blood donation eligibility is based on a number of factors. According to the American Red Cross, you can donate blood only once every 56 days. You must also be in good health, weigh at least 110 pounds, and be 17 or older. In some states, 16 year-olds can donate with a parent’s written consent, according to the organization.

What does “good health” mean for blood donation eligibility?

Good health is described by the Red Cross as feeling well (especially the day of the donation) and having the ability to do normal daily activities. If you are feeling ill, they recommend you wait until 24 hours after all symptoms have cleared before donating blood.

If you fit these basic blood donation requirements, you may be eligible to donate!

6 reasons you could be ineligible to donate blood

So if you’re not feeling well, you may be ineligible to donate. Now let’s take a look at some other common reasons you may not be able to give blood:

  1. You are currently taking antibiotics to treat an infection
  2. Your blood does not clot normally or you’re taking blood thinners
  3. You have a skin disease or rash over the vein from which blood will be drawn
  4. You’re pregnant
  5. You got a tattoo in the last 12 months from a facility that is not state-regulated
  6. You have traveled outside the United States and Canada within the last three years

Outside of these scenarios, if you have any other concerns regarding your blood donation eligibility, it doesn’t hurt to speak with your doctor or the blood center’s medical help desk before coming into donate.

I’m eligible and ready to donate blood!

Once you’ve determined you are able to give blood, there are a few things you should do to prepare. Before donating, it is recommended that you do the following:

  1. Get a good night’s sleep
  2. Eat a healthy, iron-rich meal
  3. Drink plenty of water
  4. Bring a valid form of ID to the blood center

Donating blood can be a great way to help your community, but it’s important to do it safely. If you and the members of your family are eligible, find out if there’s a local blood drive near you!

When was the last time you donated blood? When will you donate next?

Let's talk... results